2 edition of Fundamentals of marketing found in the catalog.
Fundamentals of marketing
Eugene M. Johnson
|Statement||Eugene M. Johnson.|
|LC Classifications||IN PROCESS|
|The Physical Object|
|Pagination||209 p. ;|
|Number of Pages||209|
|LC Control Number||97184024|
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Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches.
Fundamentals of Marketing According to the American Marketing Association, marketing is the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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Fundamentals of Marketing Book is not for reading online or for free download in PDF or eBook format. Table of Contents,Index,Syllabus,summary and image of Fundamentals of Marketing book may be of a different edition or of the same title.
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And now a bit about the focus of this text: Business Fundamentals 6 A Global Text. FUNDAMENTALS OF MARKETING Table of Contents Preface 1. Purpose of this work 2. Structure of the book 3. Acknowledgements PART ONE Fundamentals of Marketing 1 The Dimension of Marketing Chapter Objectives Business situation: Apple iPhone 1.
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Marketing in Action: L’Oréal’s global marketing strategy 4 The meaning of marketing 7 Differences between selling and marketing 7 A deﬁ nition of marketing 7 The marketing mix 9 Target market selection and the process of exchange 10 Levels of marketing systems 11 Macromarketing 11 Mesomarketing Buy Fundamentals of Marketing by William J.
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